Choosing the Right White label PPC Partner

White label is so popular in the digital space, making it possible for digital agencies to take more projects from clients and still deliver promising results. How it works:

  • A digital agency partners with a a third-party management provider that offers additional services that the digital agency does not offer to their clients.

There are different reasons to why digital agencies cannot provide the extra services. It could be that they do not have the expertise for the services.

They might know some of the basics, but knowing the basics is simply not enough, because no client (even the least demanding clients) will accept mediocre results. Furthermore, working on something of which they are not experts will be a waste of time.

There are agencies who are good at these additional services, yet they are forced to outsource the work to third-party companies due to lack of manpower.

Lack of knowledge or manpower does not deter digital agencies from offering additional services that can give more value to their customers, and help them make more money. Plus, their ability to offer these additional services will also improve their portfolios.

So if your digital agency can do SEO but not PPC, then go get someone who can do PPC for you.

If you already work with a white label PPC partner, you should already know by now that white label partnership is the way to go. But what if you are just getting started?

The crucial part about it is getting the right white label PPC partner. Who you work with will have a great impact on your business.

Sure, no one has to know about the people who do all the “heavy-lifting” for you, but that also means that your clients will think that you are the one who is doing all the work all along. And if you screw up, your reputation is on the line.

That said, it is critically important that you partner with a reliable and skillful PPC agency.

Choosing the Right White Label PPC Partner

You might have thought of hiring a contractor before, but a white label PPC partner is always a better choice, in our opinion. Of course, there is no right or wrong answer to this question because there is a lot of grey area. Really, it depends on the situation.

But one thing for sure is that the options are different and they will offer different outcomes for your business. Again, it depends on the situation.

Therefore, it is crucial that you make the right choice for every different situation.

Before deciding on who to partner with in your business, there are certain aspects to consider: availability, reliability, context, price, service levels, white label PPC tools, insights and scaling.


What makes a white label PPC agency better than a contractor or freelancer is their availability.

When you hire a contractor, they are likely to be busy all the time, hence may not always be available for you. You may or may not be able to give them more than the work that they are already working on for you. Chances are they are also working with several other clients.

So a white label PPC agency will be better for you if you have big volume of work to complete.

Then again, some white label agencies, regardless of their size, can be just as busy as contractors or freelancers. They also need to catch up with deadlines for several other clients.

So it is very important for you to set your expectations and be clear about them when discussing about your partnership with a white label PPC partner. Make sure that they will be able to take the job loads that you are giving them and still be able to attend to your needs and concerns along the way.


When it comes to work consistency, a white label agency is likely to be more efficient than an individual contractor since they work in a team rather than running a one-man show. While a contractor might get sick, take a holiday or have a last-minute emergency to attend to, a white label agency is likely to have holidays, medical or emergency leaves covered.

Even if someone is on holiday, it will not disrupt the company’s business hours.You can be rest assured that the work will still get delivered.

When discussing about your partnership with a white label PPC partner, ask them more about how they operate, the number of employees they have, how long does it normally take for them to complete a specific task, how much money do their clients normally spend with them, etc.


Another important aspect to consider when choosing the right white label PPC partner is context. How experienced is the white label PPC agency of your choice? Does the agency have a lot of experience in what it does? How many clients have it served over the course of its years of service in the industry? Do the agency’s clients come from different industries?

It is important to know all these as they will give you better understanding about the agency you will be working with. An agency that has worked with many different clients from the same sector is likely to give excellent outcomes since it has more experience.


If you are on a low budget, then perhaps you should hire a contractor instead of a white label agency. If you do not have high volume of work, then you do not necessarily need to get help from a white label agency, either. You can always find a contractor with cheaper rates on sites like Upwork or Fiverr.

But working with a contractor does not always promise good outcomes. You might come across problems like language barriers, time-zone differences, lack of reviews (to justify that they are really capable of delivering the work quality you expect) and so on.

Furthermore, contractors with cheaper rates do not always have reporting tools crucial to your client deliverables. On the other hand, a white label PPC agency will have all the reporting tools needed for your reports.

Ask yourself:

  • Are you willing to spend more money for better quality of work?
  • Is the price given by the white label agency of your choice the best out there, or worth paying for?

Yes, hiring a white label agency is more costly than a contractor, but you can still find a white label agency that can offer you satisfactory results at a reasonable price. An expensive service does not always equal to good quality outcomes.

Service Levels

Like contractors, white label agencies have more than one client. Unlike contractors, white label agencies are typically busier at work since they usually deal with much more clients.

That explains why it is normal to send an email to a white label agency today and only get a response hours later, or even on the next day.

Contractors, if they are not very occupied, will reply you quicker, if not, at instance.

So make sure you raise this topic if it is going to be a concern to you. That way both you and your white label PPC partner will be able to manage your expectations.

White Label PPC Tools

While most white label agencies have their own PPC tools (tracking software, analytics reporting platform, etc.), some may require you to provide them with the tools. When discussing about your partnership, ask the white label agency of your choice more details about this. It will help you a lot when comparing the rates offered out there.

If you are not careful, you might find your costs to be more expensive than expected. If possible, partner with a white label PPC agency that has all the tools covered in one reasonably priced package.


A contractor usually works alone and because of that, the quality control is not always managed at its best. A white label agency, on the other hand, typically has multiple experts overseeing  a campaign, hence provides extra eyes for checking and feedback purposes.

Ask the white label agency of your choice about its employees and more details about its experience in the industry.


All companies will want to expand their businesses at some point. If you have plans for scaling your business, then you need to make sure that you have the capability to leverage your business and improve customer loyalty by continuously fulfilling their needs on time and giving them the quality they expect.

Hiring a contractor to help you out with your workload is not sustainable in the long run because you might fill them up to capacity, therefore you will not be able to get more work done in a timely manner due to lack of manpower.

Yes, you can always hire another contractor, but you need to know that the work quality will not always be the same as the one delivered by another contractor. Different contractors also have different work styles.

You do not have to worry about any of these when you partner with a white label agency. It is safe to add more clients as you need to, because a white label agency will be able to provide you with both the manpower and skills that you need.

Make sure you get an assurance from your white label PPC partner that they will be able to cater to your increasing needs from time to time. Confirm with them if it is alright to add as many customers from time to time.

In the end, there is nothing right or wrong about choosing between a contractor or a white label agency because it really depends on your needs and end goals. You can always start with hiring a contractor and later advance towards hiring a white label PPC partner when it is finally time to make the switch.

When Working with a White Label Agency, the Last Thing You Want is Getting Ripped Off

When choosing the right white label PPC partner, you need to be extra careful to ensure that you do not land on a bad deal. A bad deal is one that costs too much money and robs all the profits. The worst is the deal that makes you spend more than what you earn just so you could keep your client. Do not fall into this trap.

When you outsource your work to a white label PPC partner, you need to be clear about the things your partner is willing to do for you. Is your partner going to do marketing for you? If yes, is that inclusive of the price you are paying for? And will your partner be able to properly handle your clients or conduct meetings if necessary?

Also, ask your partner about monthly fees as white label agencies usually charge monthly fees to their partners. Even if you find an agency that will not charge you monthly fees, you might end up paying them a little extra on other things. Many white label companies will also require you to pay upfront fees.

If monthly or upfront fees are a concern to you, get the companies to explain to you why such fees are necessary, or if you could get cheaper fees. As usual, keep looking until you stumble upon the best deal.

Use LinkedIn and Reviews

LinkedIn is a wonderful space for professionals to find each other.

Use it to your advantage and find the right white label PPC partner there. Go to the search bar at the top page of the website and enter a keyword like White Label PPC or Conversion Rate Optimisation.

You will see posts shared by other professionals on LinkedIn. Browse through these posts and hunt for white label agencies that are potentially promoting themselves there. Once you find them, take a look at the LinkedIn profiles of their employees.

One of these employees could be the person-in-charge to scout for new businesses. To identify them, you could install a chrome extension called Hunter. Once you have it installed, an orange Hunter button will appear. The button will help you get the person’s email address. Then, reach out to the person and negotiate your deal.

If you have found an agency you like, get more details about it. Look for reviews online. Some companies actually disable their rating section, so this will make it a little bit difficult for you to know what others say about them. This automatically raises a red flag. Be careful.

But you can always get around the problem by simply asking white label customers about their input.

Do you find this article helpful? We hope so. And we wish you all the best in choosing the right white label PPC partner!

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